For those who aren’t quite ready for a super bold, striking red lip, this is the perfect alternative, offering a slightly softer, lighter look. Second, there will be a Powder Kiss Lipstick version, named ‘Ruby New’.
MAC LIPSTICK RUBY PHEW MAC
Retro Matte Liquid Lip Colour in Ruby Phew!, £19.50, MAC The product feeds into the ongoing popularity of liquid lip formulas, which were brought into the mainstream largely by Kylie Jenner’s lip kits several years ago. This liquid lipstick offers super long wear and a matte, pigmented finish that will last all day (and night) long. Retro Matte Lipstick in Ruby Woo, £19.50, MACįirst up is the Retro Matte Liquid Lip Colour in the shade ‘Ruby Phew!’. The other three products are entirely new to the line up and we guarantee you’ll want to try every single one of them. Keep reading to see and shop all the different lipsticks in MAC's Ruby's Crew.A post shared by M♺♼ Cosmetics Crew will feature four gorgeous lip products, including the original Retro Matte, but in gorgeous limited edition red packaging. The limited-edition packaging is used for all the different Ruby Woo lipsticks in the new range, which includes the Retro Matte Liquid Lipcolour in Ruby Phew! (the brand's classic long-wearing liquid lip formula), Powder Kiss Lipstick in Ruby New, and Powder Kiss Liquid Lipcolour in Ruby Boo. Included in Ruby's Crew is Ruby Woo in its original format - the MAC Retro Matte Lipstick formula - dressed up in a crimson red tube with the words "Ruby Woo" written in a bold font. "But it was a little brighter and more dynamic, and it just became a standalone colour." "It's the same combination of pigments, just put into a different base," "Arlt told Fashionista. When top members of MAC's product development team saw the new colour, they loved it so much they decided to just make it a brand new shade called Ruby Woo. But just because Russian Red fans weren't pleased with the tweak to their favourite shade didn't mean the new version wasn't an amazing colour on its own. Fans freaked out at the new not-as-matte and not-as-draggy Russian Red, so much so that the brand reverted back to the original formula.
According to Arlt, to make the Russian Red formula globally compliant in the '90s, MAC's product developers made a teensy change to the texture, making it less matte and more comfortable to wear.
In an interview with Fashionista about the history of the lipstick, MAC's director of makeup artistry Gregory Arlt explained that Ruby Woo was a happy accident - the result of the brand trying to tweak the formula of another iconic MAC lipstick colour, Russian Red. Turns out, Ruby Woo's semimatte finish was the impetus behind its creation. He also added that the semimatte formula makes it less in your face than some of the newer long-wearing liquid formulas on the market. LA-based makeup artist Allan Avendaño - who works with Sarah Hyland, London Hughes, Sabrina Carpenter, and Lucy Hale to name a few - explained that its Ruby Woo's brightness and blue undertones that make it so universal. So what makes this specific shade of red lipstick so special? First off, it looks good on pretty much everyone. For her "Aute Cuture" collection, which also launched in October, the Spanish singer/songwriter created Rusi Woo, which is more matte and has a lightly warmer undertone than the original.
And this year, the brand did something similar with Rosalía, another Ruby Woo fan. In 2013, before Fenty Beaty, Rihanna loved the lipstick shade so much that she teamed up with MAC to create her own version called Riri Woo that sold out in minutes. "It's an iconic shade that's stood the test of time," makeup artist Michael Ashton previously told POPSUGAR. Ruby Woo is a lipstick loved by makeup pros, Broadway stars, ballet dancers, and A-list celebrities alike. Those numbers will probably pick up this month, as MAC celebrates its star shade with a new lipstick lineup called Ruby's Crew, which introduces Ruby Woo in four of MAC's different lip colour formulas. Created in 1999, the red lipstick continues to be one of MAC's bestselling shade 22 years on according to the brand, four tubes of Ruby Woo are sold every minute around the world, and five tubes are sold every hour in the UK. Not only is it mononymous (all you have to do is say "Ruby Woo" and people will know exactly what you're talking about), but it also needs no introduction. MAC's Ruby Woo lipstick is like the Beyoncé of the beauty world. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too.
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